Modish brand places particular importance to the aesthetic aspect of its design. The design will be controlled not to lose its purity and sincerity that grant pride to fundamentals. This is the quality that the object can have when every component, every detail, every junction has been reduced or condensed to the essentials. The design of Modish pursues a form of minimal perfection, for instance, circle, square, geometric shapes. Its customer will not be only those who dont want excessive detailing and decorative surfaces, or who keep high constraint in every day life, but also those who are common urban dwellers, because this kind of