“The IQ.KEY that awakens science fundamentals and children’s unlimited imagination and potential” Most of the previous blocks or simple assembly toys were designed and developed focusing on creating the form of an object. Such toys made children focus on creating an exterior, rather than understanding the fundamentals of the object, leaning more towards play than learning. That is why we, at the R&D Dept., have exceeded the concept of assembly toys to develop IQ.KEY in the past 18 years, which will awaken the science fundamentals and children’s unlimited imagination and potential. IQ.KEY is consisted of 30 different specially designed components, where one set can create over 100 diverse machineries and instruments that are easily accessible in our daily lives. Furthermore, it utilizes motor power, various types of gear, wire and wireless switch, and battery power, for the easy comprehension and study on the principles of the machineries and instruments. IQ.KEY is a collection of the advantages of both assembly toys that create external forms and function toys that promote comprehension of scientific principles, which awakens the unlimited potentials of children and aids them in expanding their own world of imagination. Also, the diverse forms of creative play enhance scientific application, imagination and creativity. IQ.KEY is designed for use in anywhere imaginable, and is made of a special material called polycarbonate (material used for space helmet and airplane windows), for children’s safety and product durability, to enhance the product stability and quality.