Creation of children’s infinite possibility through recreation culture At this juncture when the world is changing fast, and when the innovation is considered important, although one-sided, rote memorization centered education that was carried out for a long take away our children’s imagination and creativity one by one, our children have infinite potential and imagination no matter what. Accordingly, the reason for our being and our vision are to produce toys that are educational and that can help to turn play into education to bring out these inner qualities out to the surface, to the reality, in order to contribute to the recreation culture that serves as the safe and enjoyable everyday life tool as the precious tool to the children always. We are striving to consolidate our position as a high end toy brand by adding on innovation while safeguarding children’s perspective as the traditional value.