The company behind the brand, Jinsa F&B Co.,Ltd, was established in July 2014 starting as a manufacturer of other foodadditive products. It added cosmetics business in 2016 and now is its mainbusiness sector, with its own natural and organic skincare brand called URANG.URANG is the founder and CEO's (also an aromatherapist) natural and organic brand. The founder and CEO, Jina Lee, a mother and holistic aromatherapist, became passionate about organic ingredients and beganmaking skin care from natural ingredients when she became pregnant with herfirst child. Conventional cosmetics didn’t suit her atopic, allergy-prone skin and she was desperate to findhealthier alternatives for her family than using products with synthetic andartificial additives. She set about creating truly safe and effectiveformulations for her family by studying cosmetic ingredients, chemistry,fragrances, and getting qualifications in aromatherapy. What initially startedas a change in her lifestyle and well-being for her family and herself becameher passion and goal to create genuine natural and organic skin care,particularly for sensitive skin. The result was URANG, which launched as abrand in December 2016. The utmost priority of URANG is to provide safe andreliable products for all customers. URANG defines beauty as “naturalness found in safety” and this is also the brand philosophy.