•Since its establishment in 2014, Foxtron has developed a range of hair products including “Dr. Pelo,” a hair loss prevention brand and other products aimed to prevent hair loss, such as shampoo, tonic, and treatment. The firm’s performed clinical tests on 50 hair loss patients at the Korea University Ansan hospital for about a year to prove its effectiveness. Shortly after Foxtron released its own shampoo and tonic in June last year, the firm has participated in various beauty exhibitions and counseling sessions in Malaysia, Indonesia and Vietnam. •Dr. Pelo Scalp Shampoo & Tonic has three main ingredients: salicylic acid, L-menthol and dexpantenol. Salicylic acid penetrates the pores, remove dead cells, and produces anti-inflammatory, dandruff and exfoliation effects. L-menthol increases the body's immune system through anti-bacterial actions and pulls the skin to contract the pores to maintain a healthy skin condition. Dexpanthenol regenerates damaged skin tissue and is highly effective in moisturization and fortification of hair roots. Dr. Pelo Scalp Shampoo& Tonic also uses about 10 natural extracts as ingredients, such as sophora, hawthorn, rosemary and green tea, which make the hair roots strong and are effective in removing sebum and anti-inflammatory as well as skin regeneration. Dr. Pelo has differentiated itself from other major natural extracts, with the highest proportion of the hair loss products available on the scalp. However, the amount of these natural extracts vary widely from product to product. Premium products may contain extracts from 10 to 20 different plants, but most of them contain less than 1% of core plant extracts. We have raised the content of these key plant extracts to 10%. •Dr. Pelo Treatment has herb medicine extracts which prevent dry scalp and itching keep your hair healthy. Capsules of tropical fruits make the delicate scent last long all day long. The product provides nutrition for dry hair and scalp by containing patented extracts of a high concentration of complex amino acid and protein and antibacterial and anti-inflammatory effects. It is not sticky even though you do not wash it out during busy mornings. Dr. Pelo Miracle Repair Treatment is the new-concept perfume treatment product which is excellent for moisturizing effect and at the same time, satisfies healthy scalp. •Dr. Pelo has differentiated itself from other major natural extracts, with the highest proportion of the hair loss products available on the scalp. •Dr. Pelo aims to become the ‘BTS’ in the field of hair products. If we only count on product strengths such as ingredients and effects, we are confident that we can compete against major name brand names.