The name, Dr. HASKIN, has a meaning of ‘cosmetics developed by skin specialists who studied natural ingredients for years’ and connotes healing (doctor), recovery (research) and skin science (skin). Dr. HASKIN aims to provide healing cosmetics that protect skin rather than simple skincare products based on the following three concepts: 1. Cosmetics No One Can Imitate Dr. HASKIN develops its exclusive recipes that do not exist elsewhere with natural ingredients that were directly harvested on our land through consistent research and after endlessly conducting repetitive experiments to discover new effects and ingredients as well as the best formula. 2. From production to extraction Dr. HASKIN uses organic herbs that have been grown on the land where we were born and raised and carefully harvested them by hand to directly extract the floral water at a laboratory and use it as an ingredient instead of water through Dr. HASKIN’s exclusive method for improved quality of our luxurious products. 3. Products with more than just an economic value Since consumers consider the functional value of products more important than the economic value, Dr. HASKIN feels responsible for providing the best cosmetics that can satisfy consumers by using only the best ingredients.