We are 'ARETE', a handmade jewelry company 'ARETE' means superior or outstanding in Greek ARETE places the emphasis of craftsmanship in every step of the production of our products. We attempt to aesthetically complete the value of 'hand' and modern trends. We are a company that produces and manufactures traditional pattern bracelets, including precious metal jewelry. Traditional jewelery products are made by casting. The existing jewelry production methods are as follows. Create molds to withstand hot tangles. Place the metal in the mold using gravity, pressure, centrifugal force, etc. The injected metal comes out according to the shape of the mold. This way, the dirt enters the mold and meets with the air, creating bubbles on the surface of the product. The thicker the product, the more air bubbles will form inside the product. In addition, this method itself is often used in other brands, and there is no fundamental difference in the design of the product. We have changed the way we manufacture traditional jewelery and conducted a new type of design study. We offer a hybrid jewelery design using a traditional craft technique, a wood plate, and a modern processing corporation, cnc. The principle of traditional metal alloy method is that when different metal plates reach melting point in high temperature and high pressure environment, relatively low melting point metal melts and becomes one plate with other metal. In order to engrave a sophisticated traditional pattern on these plates, we cut off the product using cnc, and we were able to produce a new design jewelery with various metal plate texture. The Korean jewelery market is growing year by year, and the fashion jewelery market is more than half. The main consumer segment is women in their 20s and 30s, followed by earrings and rings and necklaces.