Pursuing the No.1: To create differentiated and better values than any other competitors and provide them to everyone related to the corresponding business filed, we set the world’s best level goals at every field and make efforts to achieve them.
Customer Impression: We create values for customers strictly to be recognized as the company that customers cherishes and can trust the most.
Competition in Global Perspective: We regard the world leading global related companies as competitors instead of domestic companies and make best efforts to win the competition.
Integrity Management: We will not resort to an expedient to become No.1, develop independent technology rather than imitation, fairly compete with rivals for first and second place, and go together with all companies which want to become our partners as a companion in the age of limitless competition by sharing all information and technology we retain with them.
Securement of Future Differentiation Technology: To achieve growth goal, we need to secure the world-level core technology in the field of the business we will carry out. And for this, we develop technical alliance with companies that hold the world best level technologies for related products, grasp the world best level technologies through securement of talents and introduction of necessary technologies, and globalize the technology development.
Development of New Business: We need to develop new products and expand business area boldly and aggressively unlike the past because today is the era where we cannot survive in domestic and international competitions just with existing businesses and products.
Achievement of a Best Rewarding Workplace: We aim at the company where each of executive and employee can realize their own dream and feel a sense of accomplishment, proud and rewarded.