Pursuing the No.1: To create differentiated and better values than any other competitors and provide them to everyone related to the corresponding business filed, we set the world’s best level goals at every field and make efforts to achieve them. Customer Impression: We create values for customers strictly to be recognized as the company that customers cherishes and can trust the most. Competition in Global Perspective: We regard the world leading global related companies as competitors instead of domestic companies and make best efforts to win the competition. Integrity Management: We will not resort to an expedient to become No.1, develop independent technology rather than imitation, fairly compete with rivals for first and second place, and go together with all companies which want to become our partners as a companion in the age of limitless competition by sharing all information and technology we retain with them.