The person in charge
Joong Yeob Kim
146 Bongeunsa-ro, Gangnam-gu, Seoul (06125)
BEAUREN KOREA, a combination of Beauty and Render was founded with the aim of creating Korean Beauty. We, as a specialized company to manufacture differentiated high-end cosmetics, have been striving to develop our own ingredients to prevent skin aging based on the infinite possibilities of biotechnology. In particular, we have been developing mechanisms that make the skin healthy by selecting ingredients beneficial to the skin. Micro-Spear®, our unique ingredient extracted from the natural raw material (Sponge), was born from this background. In order to solve the problem that the dermatologic or aesthetic shop treatment is too expensive and general cosmetics are not effective, we have launched “MIRACLETOX” so that consumers can easily care their skin at home. “MIRACLETOX” containing Micro-Spear® derived from the nature is very effective for anti-wrinkle, elasticity, and brightening since it delivers active ingredients directly to the dermis. Since launching the “MIRACLETOX” in Korean TV home shopping in October 2015, we have achieved cumulative sales of about USD 24 million over 20 months, and succeeded in popularizing the Micro-Spear® product for the first time in Korea. Last year, we were awarded the “2016 Sure Beauty Award” and “The Best Beauty Cosmetics”, and selected by consumers as “The Best Service Satisfaction Company.” We are now leading the new beauty trend. In addition to “MIRACLETOX”, we have more than 80 product items including home care products and beauty shop/skin clinic products. With the success in Korean beauty market, we are dedicated to diversifying distribution channels and securing new technologies as well as advancing into the global market. We will introduce Korean Beauty that has emerged as a new standard in the global cosmetics market, and lead the beauty market in the world by releasing original products with beauty trends and advanced technology.