The LUMIN Trans Screen, is a Holo-transparent Screen that displays an unprecedented picture for transparent projection applications. The LUMIN Holo Screen is a revolutionary holographic rear projection screen for Point of Sale applications in shops, window displays, airports, banks and other high-traffic areas. The transparent display allows viewers to look at - and see through - the screen. In shop environments, the screen becomes an integral part of the in-store layout. The Holo Screen is a hologram in the form of a thin film,laminated to a transparent acrylic plate. This hologram will only respond to light rear projected from 30˚-35˚. All other light - such as sunlight and other ambient light - is ignored. The result is remarkably bright and sharp images - even in brightly-lit environments. The hologram is very selective about the direction from which it receives the light. This makes it suitable for use in the most extreme cases of ambient light, such as shop windows. The holographic film remains transparent