With the DeBON brand, the cosmetics business started in 1994, and from then it has grown rapidly showing 40% of growth every year. Now, it has raised itself to be nations leading cosmetics manufacturer. Especially in 1993, LG Household & Health Care was recognized as the nations first CGMP qualified business. From then on, LG cosmetics grown to be an international brand, and has produced superior quality cosmetics.
In addition, through the establishment and successful operation of Beauty Center and CS center, LG Household & Health Care was selected as the number one consumer satisfaction company.
LG Household & Health Care has produced various cosmetics brands, such as OHUI, Whoo, ISA KNOX and LacVert as well as fragrances to satisfy consumer tastes needs. Through innovative Customer Relationship Management, LG has also developed versatile distribution channels so that customers can obtain LG cosmetics in any store.
Foreign marketing reinforces images of Korean beauty in the Asian regions such as China, Vietnam, Indonesia as well as western regions, such as USA, Europe, Australia, Russia, etc.