Introduction

RH12+ ONE STEP HENNA MAGIC STRAIGHT KIT

RH12+ 1-Step Henna Magic Straight Kit is one-of-a-kind product that brings the results of a perfect magical straight treatment without the use of a neutralizer. Protective supplies are also included in the kit to be used before and after the treatment for minimal hair damage.

- No neutralizer needed: Takes less time for treatment and minimizes hair damage

- The advanced formula enriched with henna extracts leaves hair healthy and shiny

- Promises great results on any type of hair ranging from extremely damaged hair to strong curly hair.

- The selected conditioning ingredients including henna extracts in the pre-perm treatment cream protect the hair and prevent further damages

- The after-perm essence made with natural oil protects hair from the iron’s heat and leaves hair silky and soft when straightening is completed.

Recommended consumers

- Consumers who want great magic straight results out of a simple one-step treatment process (no neutralizer needed)

- Consumers who are concerned about any further damages on chemically processed hair

- Consumers who desire to transform curly, shaggy hair to straight and shiny hair

Selling point

- It minimizes the damage of hair due to the high concentration of henna extract and provides more shiny and smooth than other products without the containment of henna extract.

- It reduces the process time since it does not need a neutralizer and it decreases the hair damage comparing to the 2 step, namely straightening products with neutralizer.

- It is not aggressive and consumers do not have to suffer from scalp and hair stimulus.

- The cream is too soft, so the process can be done without using gloves.

- There are 4 different types of straightening cream which can be extremely damaged hair to strong and resistant hair.

RH12+ MAGIC STRAIGHT Kit is composed of :

1. RH12+ ONE STEP HENNA MAGIC STRAIGHT

2. RH12+ HENNA TREATMENT (Pre-perm)

3. RH12+ HAIR ESSENCE (Restorative after-perm serum)

RH12+ ONE STEP HENNA MAGIC STRAIGHT

Quantity: 500g

Special features

- 4 different types depending on hair condition

* For Highly Resistant Hair: naturally strong hair, strong curly hair, extremely strong hair in which t he straightening cream is difficult to permeate.

* For Strong Hair: naturally strong hair in which the straightening cream does not permeate easily even after a chemical treatment, healthy hair

* For Damaged Hair: damaged hair due to chemical treatment, naturally weak hair in which the straightening cream acts quickly.

* For Highly Damaged Hair: extremely damaged hair due to decolonization.

- Highly enriched henna extracts

: Lawsonia’s natural benefits include reduced hair damage and increased volume, shine and elasticity in hair

- Simple and short one-step process without the use of a neutralizer

: The special capsulated oxidizing enzyme does the work of the neutralizer and provides a convenient single step process for use.

- Contains plant oil and keratin

: Minimizes hair damages with treatment benefits

◎ Comparison with two-step magic straight products

Recommended consumers

- Consumers who want great magic straight results out of a simple one-step treatment process (no neutralizer needed)

- Consumers who are concerned about any further damages on chemically processed hair

- Consumers who desire to transform curly, shaggy hair to straight and shiny hair

Selling point

- It minimizes the damage of hair due to the high concentration of henna extract and provides more shiny and smooth than other products without the containment of henna extract.

- It reduces the process time since it does not need a neutralizer and it decreases the hair damage comparing to the 2 step, namely straightening products with neutralizer.

- It is not aggressive and consumers do not have to suffer from scalp and hair stimulus.

- The cream is too soft, so the process can be done without using gloves.

- There are 4 different types of straightening cream which can be extremely damaged hair to strong and resistant hair.

How to use

1. Strand test is certainly needed before usage.

2. Refer to the manual on the usage of the product.

RH12+ HENNA TREATMENT (PRE-PERM)

Quantity : 230g

Special features

- Minimizes hair damages when used before straight perms and dyeing

- Highly enriched henna extracts provide hair with elasticity and shine

- Moisturizes and protects damaged hair with natural silk protein

How to use

Before straightening or any perm process, apply proper amount of this product evenly to damaged part and after leaving on for a proper time, perform the straightening or wave perm process.

RH12+ HAIR ESSENCE (Restorative After-perm Serum)

Quantity : 150ml

Special features

- Gives hair elasticity and shine when applied after straight perms, wave perms and dyeing

- Contains concentrated henna extracts and natural silk protein

- Protects hair with natural olive oil

- Removes static, provides UV protection

- Does not leave stickiness or oiliness on hair

How to use

Apply proper amount of this product evenly to hair after straightening or any perm process. In case of using flat iron, apply before the usage of flat iron to avoid severe hair damage caused by excessive heat of the appliance.