Xtractor is an online marketing software package solution that provides managers in marketing, advertising, sales, strategy, and system operations with the marketing-support functions of web analytics, customer segmentation and targeting, and personalized recommendations on a real-time basis. Introduced to the market in 2004, Xtractor is now being used in many leading companies as well as in many industries in Korea, including the telecommunications, electronics, web portals, energy, Internet services, education, and other sectors.
▷ Xtractor ClickWhy
Xtractor ClickWhy is a web-analytics solution that helps the user understand a website accurately, see the online behavior of visitors, and measure customer responses to various marketing programs. It provides an extensive range of statistics in the form of web reports, covering wide areas of analyses such as traffic analysis, member analysis, webpage analysis, content and product analysis, referral analysis, process conversion rate analysis, keyword analysis, and so on.
▷ Xtractor HIT (Highly Intelligent Targeting)
Xtractor HIT is a customer segmentation and targeting solution that helps managers to easily see the different characteristics of each customer segment compared with the entire customer base, by executing segmentation in order to precisely pinpoint target customers by comparing and selecting the target segments, and sending those target customers to Xtractor DRE, a recommendation and personalization solution.
▷ Xtractor DRE (Dynamic Recommendation Engine)
Xtractor DRE is a recommendation and personalization solution that helps managers to conveniently execute personalized recommendations and website personalizations. It provides various convenient tools and functions, including a function of discovering visitor's preferences for products, contents and other interests in his or her favor in a real-time basis, a tool for creating and managing rules for recommendations, a function of filtering specific recommendation objects or customers to be eliminated for recommendation purposes, and a tool for evaluating the effectiveness of recommendations.
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