Brand name "Semisung" means to make a world beautiful. We are sure that companies should more concentrate on design by building strong brand images on the basis of effective design management if they are to grow further and that development of design Industry will define a nation's competitiveness. Semisung has developed jewelry design and technology, pursuing globalization strategy since 1998 to compete with designers' brands in the global market which have decades of history and know-how. The chief designer of Semisung Co., Ltd. Lee Young-Mi believes in the the beauty of our jewelry that brings happiness to those who adore it. Now the happniess is of our own, of those who know the beauty.