[Marketing]
Hebronstar supports clients’ various marketing and business related issues. Marketing strategy is lasting, innovative and requires continuous improvement. Unfolding should be progressive and integrative and all functions of marketing needs to be rightfully adjusted and organized. Moreover,
marketing strategy is an analysis consisted of strategic opportunity, appropriate strategic plan
and unfolding of the organization as a whole.
Channel management
Integrative approach used to boost business and channel efficiency. This approach is based
upon Hebronstar’s business strategy as well as professional knowledge which brings continuing
and effective improvement to the clients.
Brand Strategy
Hebronstar assists in maximizing the shareholder value of the clients by allowing clients to firmly
establish their company’s brand via general brand strategy.
[Channel Management]
In modern society, we are encountering fundamental change in the ways we supply and delivery products and services to the customers. There needs to be an
alternative to manage the channels without polarizing the clients from new and diverse channels formed by rapid technological development.
Hebronstar is experienced in dealing with channel management in many different fields. We will provide diverse and high-quality channel management strategy
that will maximize sales.
Multi-Channel Strategy
Hebronstar provides means to maximize profits and minimize cannibalization by integrating new channels with existing distributor-oriented channel. We imply
integration of various channels home shopping, online, telemarketing, outlet stores, email marketing, catalogue sales and networking.
Target location optimization
Securing accessibility is crucial for enhancing the sales of the retail stores. Market research and understanding the customers allow us to reduce the risk of
target selection and generate Tangible Resultss.
[Brand Strategy]
To customers, brand represents the “name and symbol", "image”, and its value. Brand positioning, trademark rights, identity, CI, and advertising strategy establish
foundation of the brand value.
Group brand combination and brand licensing
Hebronstar classifies 7 strategic ways to approach brand licensing. Our goal is to approach brand management by obtaining finances and actively managing brand
leverage.
Re-Branding
It is catching flow of customers and market to simplify brand structure. The goal is to minimize loss of brand image but also giving a new impression of brand image
to customers.
The person in charge
Address
4F IL-SIN Bld, 673-36, Yeoksam-dong, Gangnam-gu, Seoul 135-080, Korea, 서울특별시,Please enter the text on the left image to prevent automatic input.
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