１. What is Anthocyanin?
Anthocyanin is red, purple and blue pigment which changes by aqueous pH. It existed in flower, fruit and
vegetables. In Korea, we call “Wha Chung So” In fall the protein that attached at chlorophyll of plant changes into amino. This process creates sugar which excels the creation of anthocyanin and other colors. It explains how maple changes it color.
However, anthocyanin is not only produced in maples. The red pigment of rose and the blue pigment of Agrostemma githago is also anthocyanin. Our brand concept is change, modern and variety. Our brand concept matches with anthocyanin. That is why we named “Anthocyanin”. Like change of plant color, our Acid Color helps our customers to express their individuality.
2. Acid Color like painting, change hair color as we changes fashion and make-up!!
Today, customers want more from products. Previous products have limitations to satisfy customers’ desire hair color. Anthocyanin Second Edition would solve the problems that all hair designers had with various colors. It make possible to express various hair colors from strong color to pastel colors. Therefore, Anthocyanin would look hair designer’s techniques more outstanding.
(※ It is not included Anthocyanin in Anthocyanin Second Edition Acid Color product.)
3. Merit of Anthocyanin Second Edition Acid Color
It helps hair to absorb the color completely, and to maximize the coloring. It helps to make hair condition to color deeply. When rinsing the colored hair, it prevents color to rinse off.
■ Protection from sunlight
It prevents to bleach from sun. It increases the persistency of color. The persistence of Anthosyanin Second Edition
Acid Color help to keep color long enough like just colored.
■ Vegetable Protein
The ingredient of Anthosyanin Second Edition Acid Color is made of vegetable protein which is similar to hair. It
helps to prevent hair damage. The effects of coating and treatment help you to keep hair to be healthy and elastic.
■ The ingredient of Hair Protein
It gives moisture and shines hair. Anthosyanin Second Edition Acid Color proud of outstanding moisturizing and
■ Vegetable component of protection from inflame
It includes components to protect hair scalps from allergy and infection.
4. Characteristics of Anthocyanin Second Edition Acid Color
■ It colors without chemical reaction and do not dissemble the melanic pigment
→ No hair damage..
■ Excellency on coating and gloss
→ It helps to make hair condition to be acid,
→ So it easily forms protection and gives moisture and look healthy and shining.
■ Ability to express various colors. Excellent color expression of point color
→ Bleached hair : Able to express colorful and vivid color
→ Natural hair : Dark undertone color gives hair natural, healthy and shining look.
■ No chemical components like hydrogen peroxide
→ Any allergic reaction and damage.
5. Target for Anthocyanin Second Edition Acid Color
Person who are allergic to dyeing hair
Person who do not want damage on their hair while dyeing hair
Person who want colorful color: point color, highlight
Person who want to be more darken the hair color after use of oxidation hair dye.
Person who want to gloss on hair without dyeing