The person in charge
731 Nonhyeon-ro, Gangnam-gu, Seoul (06041)
We are doing a lot of activities externally to promote our cosmetic brands (Akwell / Giverniy) at home and abroad. In Korea, we are selling drugstore-oriented products to collaborate with companies to expose brands. In overseas markets, we promote brands and discover buyers through exhibitions, catalogs, homepages, and export consultations. In terms of marketing, we are continuously carrying out marketing activities such as video advertisements, magazines, TVs, cinemas and SNS.
Through the above activities, the company achieves a growth rate of more than 50% every year, and accordingly, the company recruits additional professionals and operates according to the growth.
Nowadays, as the brand awareness in Korea rises, so too does the recognition in overseas countries. Exports to China are growing year after year without falling. Currently, exports are coming from Hong Kong, Malaysia, Vietnam, Taiwan, Mongolia, etc., and we are also discussing the deal with the United States, Spain, Thailand, and Japan.
We have established a technical department in the company to continue research on new technology development of new products (new ingredients, containers, designs, packages, etc.). New ingredients (Puritox®) are incorporated into our products to develop and sell our own unique cosmetics, and sales of these ingredients are growing day by day. In addition, we operate the consumer consultation department in parallel to improve quality, and actively accept and respond to customer's claims and suggestions.
In order to actively develop overseas markets, we have established and operated overseas branches (China), and we have attended fairs (Shanghai Fair 11 ~ 18 years) every year to find buyers. In addition, we regularly update our marketing materials, such as English / Chinese catalogs, English homepages, and overseas magazines, and regularly attend and complete trade training to enhance the competence of practitioners.