The person in charge
Kyung Won Lee
Gang-Seo Gu, Seoul, Korea (07801)
• The 16Carrot Inc. has developed 'DAMINI' characters and products that all generations can agree
with, securing a product manufacturing path that maximizes profits through test marketing,
securing Korea domestic marketing and distribution channels and We have completed the
preparations for character license business.
• The original artwork is painted by Korean pop artist Han Seung-hoon. (www.hanseunghun.com)
and is reborn as a character called DAMINI.
• DAMINI means "Fireworks" and "Ignition" in Hindi and "You are so pretty" in Chinese.
• DAMINI Character is meant to honor the victims of sexual violence incidents in India in
2012 and supports women's happiness and pride.
• Using the background story of the DAMINI character with self-attraction to engage in issue
marketing (like cause-marketing) we are confident that we will be able to contribute to make
Social Value Sharing Character industry.
• It is possible to use the character's unique story to cause-marketing and create loyal customers.
• Finally, we have a core network that can run all of this successfully.