BELIEF We believe our products will enrich the imagination and sensibility of children. WHO WE ARE We have a mind of our own when it comes to life and work, and love art and children. We are careful not to follow others blindly, but we don’t want to be too serious all the time either. We might look a bit cynical, but we are actually very much interested in diversifying our lives with felicitous wit and humor. WHAT WE DO We design the styles that make at least a single baby have swag, not just common baby products for a large sale. We admire Michelangelo, but our products rather resemble the exhibits in the nearby Daelim Museum than those in the Uffizi Gallery. ART & BABY LIFESTYLE Play Jello makes the best use of lines and colors, the basic elements of art, and highlights simplicity and colors in its products. Inspired by bunnies and Pantone Colors as the motif, the Picnic Bag series is the first children’s bag product to receive both the Red Dot Design Award (2017) and the iF Design Award (2018). This bag has been recognized by consumers for its practicality and safety with a strap and a name tag attached to prevent a child from going missing. All our products have achieved the Korea Certificate (KC), complying with the Special Act on Safety of Children's Products. We also donate our products to children in Africa and other Third World countries through OTCAN, a nonprofit organization.