J International is a company founded by a professional CEO with more than 20 years of experience in the cosmetics industry to enter the Southeast Asian market. Cosmetics have a texture or color that consumers prefer by skin type and season. CEO Ji-Hye Lee became interested in cosmetics used in summer when the skin gets easily sensitive. In 2012, she launched the brand for Southeast Asian oily skin (Professional Base Makeup Brand for Oily Skin), “Rivecowe[rivecoiː]”. The cream formulation tailored to the hot and humid environment of Southeast Asia and oily skin was positioned under the evaluation of “Perfect-End-Benefit” and we currently operates local stores in the Philippines, and Rivecowe is exported to all parts of Southeast Asia, Mexico and Russia. With increasing interest in healthy skin due to global warming or environmental issues, Rivecowe, which targets this environment, is recognized as a competitive product, and is steadily launching and developing products to resolve oily skin problems all over Asia.