IVLY Nature Standards We put a lot of times and efforts into what we create, we simply do not create formulation by blending ‘ingredient recipes’. The ingredients we formulate, bottles, packing we select and creation of characters play a role in creating our best possible product. •We start with plant-based ingredients, as well as carefully chosen synthetics or preservativesneeded to create the kind of formulas that work safe and effectively and that parents can feelgood about for your loving ones. •Ingredients not to be used come from sources such as EU, Korea lists of ingredients to avoid.Through our experience and lab research, “Is this something we’d confidently use for ourbabies?” When the answered is “Yes!” only then we create “IVLY nature” products. •We thoroughly test every product we create to make sure that the product is safe to use on and around babies. • “12 Zero” - Fluorescent whitening agent, Enzyme, Paraben, Interfacial active agent,Hazardous Preservative (CMIT, MIT, BIT, PHMG, PGH), Phosphates, Coloring matter.(Detergent and Softener)