Based on feminine mood, LBYL's products are reinterpreting the meaning of daily wear
by adding Lee Yu Jung designer's sensibility.
LBYL aims to maximize the soft womanly figure to express its own feminine mood.
LBYL pursues couture value through LBYL's daily wear products which deliver the romantic message.
This is an off-shoulder dress which is one of LBYL's signature item.
This dress has pink floral printing with lemon colored buttons and ribbon point.
The banding line of arms will make it easy to wear.
It has thin straps on the shoulder which make it a stable off-shoulder type.
And the big lemon colored ribbons let the thin straps hide.
So you can wear it neatly without straps.
It could be opened and closed with the lemon colored buttons.
It doesn't have lining inside, we would like to let you know that it would be sheer a bit.
No Lining / Slight Sheer / No Stretch / Thin thickness
Domestic & Overseas Marketing : Developed products sales through Road-Shop, Department Store, Franchise.
1 stores in Daegu and entered into 3 department store, and activation of expansion operation based on this Strengthening promotion by using media and celebrities, Exportability improvement to existing buyers
Participate in international expo such as Coterie(USA), who’s next (Europe), pre-ta-porte (China), iff (Japan)
Participate in the regular international collection for buyers (regular season fashion show)