Based on feminine mood, LBYL's products are reinterpreting the meaning of daily wear
by adding Lee Yu Jung designer's sensibility.
LBYL aims to maximize the soft womanly figure to express its own feminine mood.
LBYL pursues couture value through LBYL's daily wear products which deliver the romantic message.
This is a romantic dress with lovely details.
The pearl buttons on the sleeves and short v-neck line makes feminine atmosphere.
The lace detail from sleeves to waist line is so gorgeous.
And the lace makes harmony with the luxurious floral pattern.
The shirring detail on waist line creates slime fit.
We recommend this item for your daily, date, weekend outfit by this attractive dress.
And of course you can wear this for your special day!
It will put a spotlight on you!
No Lining / No Stretch / No Sheer / Moderate thickness
Domestic & Overseas Marketing : Developed products sales through Road-Shop, Department Store, Franchise.
1 stores in Daegu and entered into 3 department store, and activation of expansion operation based on this Strengthening promotion by using media and celebrities, Exportability improvement to existing buyers
Participate in international expo such as Coterie(USA), who’s next (Europe), pre-ta-porte (China), iff (Japan)
Participate in the regular international collection for buyers (regular season fashion show)