Green Road is a state food cluster tenant company and food manufacturing company that operates on the ONE-system from production to distribution and sales of ‘Kingbin’, which is a coffee substitute made of 100% Korean soybeans. In my old book while I was a student at Korea National University of Agriculture and Fisheries, I developed Kingbin by thinking of the phrase "Burning and eating small beans" and "It is better than eating them by burning them." By winning an idea contest before the start of the business, participating in various tasting events for more than a year and presenting Kingbin to the general public, we first looked at the consumer reaction.