YJBN is a natural personal care & hair beauty company. We pursue eco-friendliness, health, and beauty, and are growing as a nature-friendly company through ESG management. YJBN produces eco-friendly solid wood hairbrushes and hair appliances (curling iron, hair straightener), and hair care products such as botanical functional shampoos (hair loss relief shampoo, anti-dandruff shampoo), hair essence, and hair ampoules. Through R&D, YJBN obtained Korean patents for anti-hair loss ingredients and damaged hair regeneration ingredients in 2022 and 2023, and succeeded in developing Korea's first antibacterial wooden hairbrush in 2021. YJBN is developing into a total personal care global company that makes life richer and more convenient, and YJBN's 'Cellreborn' brand is available in various countries including the United States, China, Russia, Taiwan, and Southeast Asia.