∙ Our Story We were adopted by seasoned veterans who have been in the industry for over 20 years. Our experience capabilities go far beyond the average. We house all the needed teams to be successful. Our teams are always up to date with the latest trends and customer feedback. We use this to our full advantage to make sure we are launching products that are an appropriate fit for the beauty industry. Our goal as a whole is to create products that are meaningful, safe, and effective for our customers. We have expertise in selling products through high-end markets to mass to strictly brick and mortar and to what is now the new norm, e-commerce. ∙ Our Mission Make health and beauty goods accessible to all by providing effective, life fitting products. ∙ Our Vision To be the destination of cutting-edge products of quality and affordability. ∙ Our Values We believe great products begin with quality, which is why we produce cruelty-free products that are safe for the people and the plant.