Having recognized the necessity for comprehensive beauty care for celebrities through years of broadcasting activities, CEO LEE MINA launched Spa The EL in 2010, offering not just skincare but holistic healing for both body and mind. In 2018, she established Cosmetic The EL to share the various beauty know-how gained through Spa The EL with the general public.
The EL GROUP has since expanded to include cosmetic, inner beauty, and diet products. In 2024, they also launched a line of nutritional supplements, growing into a comprehensive beauty company that cares for both the inner and outer health of the body.